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05/04/2021

Uber Eats to expand assortment with Gopuff partnership

Dan Berthiaume
Senior Editor, Technology
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Uber Technologies is collaborating with on-demand delivery platform Gopuff to provide Uber Eats customers with everyday essentials. 

Based in Philadelphia, Gopuff operates more than 250 micro-fulfillment centers servicing over 650 U.S. cities, providing speedy delivery (in as little as minutes) of immediate everyday needs, including cleaning and home products, over-the-counter medications, food, beverages and, in some markets, alcohol. In November 2020, Gopuff acquired West Coast specialty beverage retailer BevMo!, providing extensive infrastructure to seamlessly integrate into its network of local micro-fulfillment centers. 

The new in-app collaboration is planned to launch in more than 95 cities in June 2021, with national expansion to follow later in the summer. It will make use of Gopuff’s hyper-local logistics and driver network to reach Uber customers across the country.

Uber Eats has been expanding its product assortment into categories including grocery, convenience, and alcohol. Uber has acquired delivery platforms including Postmates, Drizly and Cornershop to support its growing scope. Residents in more than 100 cities and towns in 20 major U.S. metros can now have groceries delivered, scheduled or on-demand, via the Uber and Uber Eats apps.

Uber users will see nearly every Gopuff category on Uber Eats, and Uber Pass and Eats Pass members will receive $0 delivery on all Gopuff orders over $15. This partnership marks Uber’s first deal with a vertically integrated delivery business, as well as the first time Gopuff has supported essentials delivery for a partner.

“One thing we know to be true is that people have come to expect more delivered to their doorsteps than ever before—we’ve seen searches for grocery and convenience items grow by 40% since the start of the year,” said Raj Beri, Uber head of grocery and new verticals delivery. “With this partnership, we are able to leapfrog the competition in using Gopuff’s network of micro-fulfillment centers to instantly meet consumer demand for thousands of products—and I’m incredibly excited about the opportunities ahead.”

“As we continue to innovate and lead the instant needs space, we’re excited to power Uber’s new essentials offering, leveraging our logistics, tech and inventory expertise to bring a first of its kind experience to customers,” said Daniel Folkman, Gopuff senior VP of business. “Everything we do at Gopuff is for our customers, and this partnership brings Gopuff’s unique assortment, affordable prices and fast delivery to even more people nationwide.”