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Two RH veterans join C-suite for new contemporary home brand

Mark Dvorak and Sean Connelly
Sean Connelly (left) joins Stand Out For Good as COO, and Mark Dvorak (right) joins as chief design officer, for its new contemporary home brand.

The parent company of young women’s fashion retailer Altar’d State is launching a contemporary home brand.

Stand Out For Good has named Sean Connelly as COO and Mark Dvorak as chief design officer of its new home concept. The company announced the new concept in July, appointing Tara Ward as brand president.

Connelly and Dvorak have more than 50 years of combined experience in the fashion retail and home furnishings industries, specifically handling product development and curation, inventory management and team growth for a variety of well-known brands.

Most recently, Connelly was COO at luxury furniture brand Serena & Lily, leading the company's sourcing, inventory management, distribution, transportation and customer service. Prior to joining Serena & Lily in 2016, he spent more than 15 years at RH (Restoration Hardware) in a variety of roles, including serving as VP of inventory planning – furniture from 2013 – 2016.

Dvorak is also an RH veteran, serving as senior VP of product development and curation at the company for more than a decade. Prior to joining RH in 2009, he served as senior VP of global store design for Gap Inc., from 1992 – 2007. Before that, he was in store development at Polo Ralph Lauren.

"We are pleased to welcome Sean and Mark to the Stand Out For Good, Inc. family as we continue our exciting growth in the contemporary lifestyle space," said Aaron Walters, chairman and CEO. "Their vast experience, leadership and extensive knowledge of the luxury home furnishings business are key to building a successful new home brand.

Connelly and Dvorak join Ward in the Stand Out For Good, Inc. San Francisco office.

Founded in 2009, Altar’d State is an advocate for connecting retail with goodwill through efforts ranging from donations in local communities to a generous volunteer program for employees to funding child-focused, global initiatives that support social development efforts in underserved areas in Peru.

The company operates stores under several banners, with 128 Altar'd State stores, 36 Arula boutiques, eight Vow'd shops and five Tullabee boutiques in 39 states.

[Read More: Plus-size fashion retailer in name change; to open freestanding stores]

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