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11/12/2019

True Religion names CEO

Marianne Wilson
Editor-in-Chief
Marianne Wilson profile picture
True Religion

It’s a homecoming of sorts for the new chief executive of True Religion Apparel.

The denim and sportswear brand has appointed Michael Buckley as its new CEO, effective immediately. Buckley joins True Apparel from Differential Brands Group (renamed Centric Brands upon the acquisition of Global Brands Group) where he was CEO. Prior to that, from 2011-2016 he was CEO of Robert Graham Designs until its sale to Differential Brands. Before Robert Graham, Buckley served as president of True Religion, from 2006 to 2010.

As CEO of True Religion, Buckley replaces Farla Efros, president of HRC Retail Advisory, who has served as its interim CEO since June. 

“We are extremely excited and proud to welcome Michael Buckley back to True Religion Apparel,” said Gene Davis, chairman. “He brings years of experience in the men's and women's denim and sportswear arena, including his former role as president of True Religion. We thank Farla Efros for serving True Religion as its Interim CEO over the past six months. We are pleased that she and the HRC Advisory team will continue supporting True Religion over the coming months.”

True Religion filed for bankruptcy in July 2017, and exited less than four months later.