Tropical Smoothie Cafe in store milestone

Marianne Wilson
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Tropical Smoothie Café
Tropical Smoothie Café is targeting 1,500 locations by the end of 2024.

Tropical Smoothie Cafe is moving closer to its goal.

The fast-casual chain opened its 1,00th location, in Flower Mound, Texas. The milestone comes at a time when the company is experiencing record growth and is on pace to open 130 new franchised locations in 2021.

So far this year, Tropical Smoothie Cafe has signed agreements for an additional 249 future franchised locations, adding to an already extensive pipeline of future commitments. The company has set a goal of 1,500 cafes by the end of 2024.

"I like to say we're the biggest brand you've never heard of," said Charles Watson, CEO of Tropical Smoothie Cafe LLC. "We've been quietly crushing sales and growth records, thanks to our incredible franchisees who have a passion for this brand and want to open more locations across our target markets."

To emphasize its focus on convenience and enhance its digital and dine-in experience, Tropical Smoothie Cafe has upgraded its app technology and enhanced mobile ordering capabilities.