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04/02/2021

Trader Joe’s is first grocer to use special app to help shoppers with autism

Marianne Wilson
Editor-in-Chief
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Trader Joe's

Trader Joe's is offering a free app designed to make the world a more accessible place for people with cognitive and intellectual disabilities.

The company is the first grocery store to offer the app, MagnusCards by Magnusmode, with the launch arriving with the beginning of Autism Acceptance Month.

Using digitalized "card decks," the MagnusCards app guides users through tasks and activities that might otherwise feel challenging or overwhelming. As Magusmode's very first grocery partner, Trader Joe's is offering five TJ's-related card decks within the app. Using visual cues and step-by-step instructions (with optional audio enhancement), each deck focuses on a different aspect of the Trader Joe's shopping experience. Examples include "Checking Out Your Items" and "Sensory Experiences in the Store." 

Grocery stores can be challenging places for individuals with autism, but the basic necessity of buying food and the simple pleasure of selecting what you plan to eat is vital for all people," said Magnusmode founder and president, Nadia Hamilton. "Trader Joe's MagnusCards provide support for a critical skill set that everyone needs and a fun experience that everyone deserves."

Added Trader Joe's spokesperson Kenya Friend-Daniel: "Creating a positive and inclusive shopping experience is our utmost priority, so we're thrilled to be able to offer our customers this wonderful tool. It's a tremendous opportunity to further support our customers and their caregivers."