A global furniture retailer heads up a list of the 11 e-commerce sites with the best performance during the current pandemic.
According to digital agency Digital Silk, Ikea is the retailer that has had the most success leveraging e-commerce capabilities to maintain a steady stream of revenue. Digital Silk assessed factors including digital traffic, sales and customer retention. Following is the complete top 11 list.
1. Ikea - Ikea’s online sales have reached double what they were a year ago during the COVID-19 crisis. In some countries, including Denmark, Ikea’s e-commerce sales are close to 10 times pre-pandemic levels. Digital Silk credits innovations such as a recently-launched advanced virtual showroom with mobile and deep learning.
2. Papa John’s – Pizza delivery as a whole has gone up during the pandemic, but Papa John’s has had the most digital success by offering features such as no-contact delivery, a smooth online ordering process and a “Papa Track” tool that allows customers to keep tabs on their orders.
3. Nike – Nike boosted e-commerce performance by waiving online fees for NTC Premium, the subscription program behind digital services including the Nike+ app, and providing free access to fitness classes and other resources.
4. Williams Sonoma – The leading retailer of kitchen tools and appliances is taking advantage of surging consumer interest in cooking and baking by enhancing its digital customer experience through operational improvement and tech innovation.
5. Vitamin World – Vitamin retailers as a whole are experiencing growth in consumers, and Vitamin World specifically has had a significant uptick in web traffic, with double the website visitors in March 2020 as compared to October 2019.
6. Steam – A digital platform that sells games and enables developers to make money from their games, Steam has significantly increased users since social distancing and self-isolation were introduced.
7. Adam & Eve – The adult product provider’s direct-to-consumer web sales are benefiting from the COVID-19-related closures of many brick-and-mortar stores which sell its merchandise.
8. Chewy – Pet product customers have been switching their essential purchases online, and nationwide increases in pet adoptions during the pandemic are also likely driving higher traffic and sales for Chewy.
9. Credo - While in-store sales for clean beauty product retailer Credo had been decreasing right before the COVID-19 shutdown, digital sales have increased as more people relied on online shopping. Credo has also adapted to the pandemic in its digital strategy, for example by posting a handwashing guide and selling hand soap simultaneously.
10. Lululemon – The specialty athletic apparel retailer is leveraging existing investments in RFID supply chain technology to effectively fulfill online orders, as well as bolstered its digital strategy by hosting virtual Pilates, yoga, dance and other classes.
11. Drizly - This digital marketplace for alcohol that works with local retailers has been experiencing dramatic growth in sales. The week of March 30, Drizly sales were up 461% over its baseline of eight weeks prior. Approximately 40% of recent orders have been from new customers.