Advertisement
12/16/2019

Top 10 e-commerce trends for 2020

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture
Image

Amazon and shopping malls may both see their fortunes shift in the coming year.

For the sixth straight year, e-commerce agency Absolunet has released its list of the top 10 e-commerce trends to watch for in 2020. Since 2015, Absolunet says it has predicted the top 10 e-commerce trends for the upcoming year with an 87.5% accuracy rate.

The 10 e-commerce trends that will define 2020, as predicted by Absolunet are:

  1. Amazon stops being unstoppable: Cracks are starting to appear in the e-commerce conglomerate's previously impenetrable armor.
  2. Malls begin their comeback: Out with the tired park-and-shop formula, in with the modern interaction and experience-based destination.
  3. Our in-store behavior will be linked to our online data: Facial recognition and device tracking transform in-store visits into valuable data as retailers get closer to true omnichannel.
  4. The shipping wars begin: Fast & free shipping will be an option for every retailer.
  5. Consumers begin selling their own privacy and data: The rise of “Privacy by Design” plus consumers choosing which brands can access their information.
  6. China’s rising digital influence: The world leader in digital commerce will unleash its shoppers and technologies on the world.
  7. The year of distribution centers: Fulfillment, order management and logistics are the new battleground for the digital consumer
  8. Reaching peak ads: Brands and retailers start looking beyond the Google/Facebook duopoly
  9. In-fridge, in-car and in-house delivery: Retailers take delivery into people's vehicles, households, and appliances.
  10. Hello, interactive email: The inbox is the new browser.

"After years of innovation and technology selection, brands and retailers are now competing on speed, efficiency and simplicity of experience - all the while juggling increased data, accessibility and privacy concerns,” said Charles Desjardins, Absolunet executive VP. "Commerce has transcended physical and digital channels, the "e" in "e-commerce" is becoming superfluous."