Amazon and shopping malls may both see their fortunes shift in the coming year.
For the sixth straight year, e-commerce agency Absolunet has released its list of the top 10 e-commerce trends to watch for in 2020. Since 2015, Absolunet says it has predicted the top 10 e-commerce trends for the upcoming year with an 87.5% accuracy rate.
The 10 e-commerce trends that will define 2020, as predicted by Absolunet are:
- Amazon stops being unstoppable: Cracks are starting to appear in the e-commerce conglomerate's previously impenetrable armor.
- Malls begin their comeback: Out with the tired park-and-shop formula, in with the modern interaction and experience-based destination.
- Our in-store behavior will be linked to our online data: Facial recognition and device tracking transform in-store visits into valuable data as retailers get closer to true omnichannel.
- The shipping wars begin: Fast & free shipping will be an option for every retailer.
- Consumers begin selling their own privacy and data: The rise of “Privacy by Design” plus consumers choosing which brands can access their information.
- China’s rising digital influence: The world leader in digital commerce will unleash its shoppers and technologies on the world.
- The year of distribution centers: Fulfillment, order management and logistics are the new battleground for the digital consumer
- Reaching peak ads: Brands and retailers start looking beyond the Google/Facebook duopoly
- In-fridge, in-car and in-house delivery: Retailers take delivery into people's vehicles, households, and appliances.
- Hello, interactive email: The inbox is the new browser.
"After years of innovation and technology selection, brands and retailers are now competing on speed, efficiency and simplicity of experience - all the while juggling increased data, accessibility and privacy concerns,” said Charles Desjardins, Absolunet executive VP. "Commerce has transcended physical and digital channels, the "e" in "e-commerce" is becoming superfluous."