Tim Hortons U.S. unveils restaurants of the future
Tim Hortons is launching two next-generation formats in the United States, with both decidedly smaller than its standard location.
The new models include a 900 sq. ft. drive-thru-only model and a 1,600-sq- ft. restaurant with a 24-seat dining room. (Traditional Tim Hortons restaurants average 2,500 sq. ft. or larger). The new formats are designed to offer an improved customer experience, while maintaining the brand’s signature feel of a neighborhood coffee shop.
The first drive-thru only Tim Hortons restaurants will open this summer in several states, including West Virginia, Ohio, Michigan and New York.
Other restaurant chains are also expanding with drive-thru-only and/or digital-only, including Jimmy John’s and Sweetgreen.
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Tim Hortons said its drive-thru-only model maximizes drive-thru efficiency and speed of service, with a modern, attention-grabbing exterior and interior design, a mobile pick-up shelf and VIP mobile order parking spots.
The model also works seamlessly with the Tim Hortons app, which allows guests to order ahead of time for pick-up, collect reward points for free items, and access to exclusive weekly offers.
As part of the updated restaurant models, Tim Hortons said it has simplified its menu while adding new items that include energy drinks.
Tim Hortons has been expanding in the U.S. to new markets beyond its core presence in the Upper Midwest and Northeast. The chain recently signed a 30-unit agreement for Houston and a 15-unit deal for Atlanta.
“Our guests are looking for great service, high-quality coffee and food, and they want to feel safe when visiting Tim Hortons restaurants,” said Jay Pritchett, head of marketing for Tim Hortons U.S. “Our new restaurant design offers all of that and more.”
Tim Hortons has more than 4,800 system-wide restaurants located in Canada and around the world, including more than 630 U.S. locations. It is owned by Restaurant Brands International, whose portfolio also includes Burger King, Popeyes Louisiana Kitchen and Firehouse Subs.