Thrive Market scales and streamlines product information management
A membership-based online specialty grocer is transforming how it onboards and updates product content.
Thrive Market, which carries a curated assortment of organic, non-genetically modified and health-focused products and has grown to more than 1.7 million members, is implementing the Syndigo Product Experience Cloud for Retailers platform.
As a result, the grocer intends to scale product information management, simplify vendor onboarding, and deliver richer product content to members. After a vendor review, Thrive Market selected Syndigo to streamline product content onboarding and updates in an effort to ensure its members receive faster, more accurate product information.
"At Thrive Market, everything starts with our members. We chose Syndigo because their technology helps us ensure the product information our members see is accurate, consistent and engaging," said April Lane, chief merchandising officer at Thrive Market. "As we continue to grow, this partnership allows us to work seamlessly with vendor partners and deliver the rich product experience our members expect every time they shop with us."
Key priorities for Thrive Market include reducing a lengthy new product introduction process, enabling vendor self-service, and leveraging staging areas for vendor data. The retailer found that the Syndigo' cloud-native platform provided both the governance and flexibility needed to support its growth and technology requirements.
"We are thrilled that Thrive Market has chosen Syndigo to help streamline their product experience execution," said Doug Inda, Syndigo executive VP-sales, Americas. "With more than 1.7 million paid members, Thrive Market continues to grow quickly. Syndigo's Product Experience Cloud will help Thrive Market to onboard vendor product information more seamlessly while providing added enhanced content, global data synchronization network (GDSN) and data pool capabilities for the brands they work with, to drive more efficient online commerce."
Other services Thrive Market offers its partner brands include a retail media network in partnership with Instacart in fall 2024. The company is leveraging the Instacart Carrot Ads solution to enable its brand partners to target specific campaigns to consumers shopping on its website with a simplified purchase process for relevant products which are surfaced.
[READ MORE: Thrive Market connects brands to members with Instacart]
Sponsored product ads are available throughout the Thrive Market shopping experience, and display ads run while consumers are actively building their baskets.
Thrive Market Inc. was founded in 2014 an online, membership-based market and carries a hyper-curated assortment with 90-plus filters and values, allowing customers to shop by diet and lifestyle.
