ThredUp partners with ‘Sex and the City’ reboot designers
ThredUp is teaming with the costume designers of the “Sex and the City” revival to raise money for charity.
The online resale platform is offering a curated online shopping experience inspired by the clothing designed by Molly Rogers and Danny Santiago that is featured on “And Just Like That.” Customers can visit the dedicated page thredup.com/the city to browse three distinct “closets" full of hundreds of thrifted styles hand-picked by Rogers and Santigao, including select items straight from their costume wardrobe.
The retailer will donate 100% of the proceeds from each closet shop to The Willie Garson Fund. The three themed closets are “The Statement Maker,” featuring designers including Nanushka, Alice & Olivia, and Manolo Blahnik; “The Polished Romantic,” with brands including Chanel, Rebecca Taylor, and Burberry; and “The Laid-Back Power Dresser,” with outfits from brands including Ralph Lauren, Vince, and Marc Jacobs.
In addition to the three shops, Rogers and Santiago styled four head-to-toe thrifted looks that embody each closet. Customers can shop similar items using ThredUp’s “Thift the Look” tool (these purchases are not eligible for a donation to The Willie Garson Fund).
ThredUp has also been engaging in a third-party program with several retailers. The company’s Clean Out program, designed to help consumers clean out their closets, lets consumers can fill any shippable box with apparel, shoes, and accessories from any brand, and ship it. The retailer has entered into partnerships with a number of retailers, including Fabletics, Gap Inc. and Crocs, to help spread Clean Out.
“Molly and Danny’s styling has contributed to some of fashion’s most iconic looks,” said Erin Wallace, ThredUp VP of integrated marketing. “We are thrilled to partner with them to bring their expert styling directly to our customers. At ThredUp, our mission is to inspire a new generation to think secondhand first, and we admire Molly and Danny’s commitment to more sustainable styling through thrift. Television is increasingly driving shopping trends, and this collaboration makes it possible for consumers to thrift the look in a responsible, wallet-friendly way.”
“For a show like ’And Just Like That…’, thrifting can help create a unique, high-low look that tells a powerful story for each of the characters,” said Rogers. “When I first started styling over 20 years ago, our only thrifting option was to scour the crowded racks of New York City consignment shops. It’s amazing to see how resale platforms like ThredUp have made it that much easier to source secondhand styles. We can’t wait for shoppers to get their hands on our thrifted picks and help support a cause that is close to our hearts.”
“Molly and I loved using ThredUp as a styling resource on set, and we’re excited to offer this one-of-a-kind shopping experience to fans,” said Santiago. “My goal is to show consumers that it’s not about dressing like a specific character, but really about being inspired by our work to identify your own personal style. I believe fashion should be accessible and fun for everyone and reflect each person’s individuality, and that’s exactly what we hope to convey with this collaboration.”