Terez has opened its first permanent brick-and-mortar location.
The colorful women’s and girls’ activewear brand, best known for its signature printed leggings, has opened a 1,600-sq.-ft. store on the Upper East Side of Manhattan.Terez worked closely with Leap, whose platform helps digitally native brands make the transition to physical retail, to assist with the design and logistics of the store.
Terez has sold roughly 2 million leggings since it was founded some 10 years ago, via its own website and in partnership with retailers that include Neiman Marcus, Dillard’s, Bloomingdale’s and Amazon. The company’s original collection of six prints has evolved to include more than 1,500 patterns.
In keeping with the bright hues of the merchandise on display, the new store has a wonderland-esque feel, with hot pink accent walls and a bold, black-and-white checkboard floor. A kaleidoscope of leggings is accentuated with a glass balloon ceiling installation.
The back wall feature interactive elements such as a nostalgic candy wall and a customization station where shoppers can personalize their Terez purchases with crystals and embroidery.
In addition to leggings, the merchandise assortment includes tanks, tees, loungewear, sweatpants, sweatshirts and accessories. Prices for the women’s line range from about $60 to upwards of $300.
“We’re excited to open Terez’s flagship in New York City’s Upper East Side neighborhood and bring our brand to life,” said Zara Terez Tisch, CEO and founder of Terez. “When choosing a location, I felt it was important to choose a neighborhood where our customer base actually lives and shops, along with the fact that the brand was born in NYC. The ultimate goal with our flagship is to create a home base for our brand, exude vibrant positivity, and become an integral part of the community.”