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The most downloaded apps during Black Friday weekend were…

Mobile shoppers made sure they had their favorite retailing and couponing apps downloaded and ready to go during Black Friday weekend.

This was according to new data from App Annie that revealed that Amazon, Walmart, Wish, Target, and eBates were the top five apps downloaded by new shoppers between Thanksgiving (Nov. 22) and Cyber Monday (Nov. 26), across both iOS and Google Play devices.

Marketplace apps eBay, OfferUp, and Letgo came in sixth, seventh and eighth, respectively. Kohl’s and Best Buy rounded out the list.

Marketplace apps gained popularity this year due to how well-suited they are for mobile. Besides allowing users to take photos of goods, list products for sale, browse easily for products for purchase, they can also communicate through in-app messaging with buyers and sellers, according to App Annie.

As the popularity of eBates proved, couponing apps, as well as rewards and savings apps were in high demand this year. In addition to Ebates, Dosh and RetailMeNot were most downloaded.

During Black Friday weekend, a total of 10 million new shopping app downloads were made over the five-day shopping period. Among those, 1.8 million downloads were made on Thanksgiving Day — 25% higher than average daily shopping app downloads 90 days prior. These downloads also made Thanksgiving a mobile consumer shopping holiday comparable to Black Friday, data revealed.

According to data, another 2 million apps were downloaded on Black Friday, 35% higher than average daily shopping app downloads three months prior. Meanwhile, 1.8 million apps were downloaded on Cyber Monday, 25% higher than average daily shopping app downloads 90 days prior, according to App Annie.
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