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SAP embraces cloud customization – with interesting partners

Enterprise technology provider SAP is delivering customized cloud service with a little help from its rivals.

SAP is launching SAP Embrace, a new initiative to enable users of the SAP S/4 HANA ERP system to move it to the cloud, with platform, software, services and infrastructure customized to their specific industry needs. Interestingly, SAP is collaborating with cloud competitors Microsoft Azure, Amazon Web Services (AWS), and Google Cloud. SAP Embrace customers will be able to select one of those three cloud services providers as a hyperscaler, and also leverage SAP’s network of global strategic service partners.

Planned customer benefits include shorter negotiations, streamlined teaming and faster, risk-managed implementations. Embrace will include the following components:

• Solution: A set of foundational services running on the SAP cloud platform to enable the integration, orchestration and extension of SAP systems and third-party applications running in the cloud or on-premise.

• Reference architecture: A jointly developed technical blueprint that incorporates the required SAP and hyperscaler components to run the customer's applications.

• Market-approved journeys: A jointly created and market-approved roadmap to migrating SAP S/4HANA to the cloud by industry, created with hyperscalers and global strategic service partners.

• SAP MaxAttention services and SAP ActiveAttention services: A newly launched set of services designed to support customers running a cloud or hybrid infrastructure on a hyperscaler.

"Our customers are very clear about the business outcomes they expect to achieve when migrating to the cloud — and that includes operational excellence and innovation," said Jennifer Morgan, president of Cloud Business Group and executive board member of SAP. "Working together with the hyperscalers and global strategic service partners, we're in a unique position to shape our customers' journeys to becoming intelligent enterprises."
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