Saks to honor 80-year-old film icon (and her seven pals) for the holidays

8/2/2017

Saks Fifth Avenue is partnering with Disney to celebrate the holidays.



Saks' annual holiday window display at its New York City flagship on Fifth Avenue will be devoted to "Snow White and the Seven Dwarfs." The collaboration with Disney also includes special Disney-inspired fashion, accessories and giftable items created by premier designers and available across Saks' 41 stores in the U.S. and Canada, and Saks.com.



In addition, Saks' will offer Disney-themed breakfasts at Café SFA in its New York flagship. Snow White, Snow Prince, and Dopey will make special guest appearances during seatings on select dates from Saturday, Nov. 25 through Sunday, Dec. 31. Saks is already selling tickets for the breakfast on its website.



"The power of brands like Saks and Disney coming together to create special experiences and custom designer pieces that our clients won't find anywhere else, is the epitome of today's new luxury — and an opportunity for Saks to put its best foot forward during the holiday season," said Marc Metrick, president, Saks Fifth Avenue. "



It has been 80 years since Disney released "Snow White and the Seven Dwarfs," which is distinguished as the first-ever full-length animated feature.



“Bringing Snow White and her story to Saks' holiday campaign is a terrific opportunity to honor the film's legacy, and give fans a new way to make this classic part of their celebrations," said Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media.
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