Rite Aid develops right architecture for seamless customer experience

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Rite Aid develops right architecture for seamless customer experience

By Dan Berthiaume - 06/17/2019
Rite Aid Corp. is enhancing its omnichannel capabilities to create a consistent and personalized shopping environment.

The drugstore retailer has entered into a strategic partnership with Adobe to deliver seamless, personalized and connected health and wellness experiences for its customers via Adobe Experience Cloud. Leveraging Adobe Experience Cloud, Rite Aid intends to enhance its ability to offer a more consistent, compelling and continuous customer experience across all touchpoints – including pharmacy, retail stores, and online.

The partnership will provide Rite Aid with real-time personalization, deep analytics, content management, and advertising capabilities. Rite Aid will also work with Adobe to deploy its commerce capabilities in Adobe Experience Cloud.

In addition, Rite Aid seeks to develop real-time customer profiles by leveraging Adobe Sensei, the company’s artificial intelligence (AI) and machine learning framework. Rite Aid will leverage these customer profiles and Adobe’s services to more effectively engage customers, facilitate growth, and drive new customer acquisition and loyalty. A team of Adobe industry specialists will provide strategic guidance and operational support.

“By utilizing Adobe Experience Cloud, Rite Aid will have access to deep customer insights enabling the company to personalize the Rite Aid experience for millions of customers, while also creating more opportunities for our pharmacists to provide clinical services and value-based care,” said Justin Mennen, senior VP and CIO, Rite Aid. “From medication reminders to customized promotional offers, Adobe Experience Cloud will enable Rite Aid to continue to be the trusted partner for our customers' health and wellness needs.”