Retail analytics company expands breadth beyond grocery segment
Emnos is helping more retail verticals sharpen their retail analytics strategies.
The data analytics company, a subsidiary of American Express, has built its reputation working with food and drug retailers on their data strategies initiatives. Now the company offers data and insights solutions to retailers across the sporting goods, office supplies, pet, consumer electronics, apparel, furniture, do-it-yourself (DIY), auto parts, and travel segments across the United States and Europe. The goal is to help retailers better use their data more efficiently and effectively.
Specifically, Emnos solutions will enable retailers to apply customer data into category management and planning processes. In addition, Emnos’ technology can help companies optimize and balance their mass and targeted promotions.
Emnos’ expansion into non-grocery segments comes at a pivotal time, as these retailers face growing challenges of e-commerce, and must find new and unique ways to maintain customer loyalty, drive trips, and build baskets, according to the company.
The data analytics company, a subsidiary of American Express, has built its reputation working with food and drug retailers on their data strategies initiatives. Now the company offers data and insights solutions to retailers across the sporting goods, office supplies, pet, consumer electronics, apparel, furniture, do-it-yourself (DIY), auto parts, and travel segments across the United States and Europe. The goal is to help retailers better use their data more efficiently and effectively.
Specifically, Emnos solutions will enable retailers to apply customer data into category management and planning processes. In addition, Emnos’ technology can help companies optimize and balance their mass and targeted promotions.
Emnos’ expansion into non-grocery segments comes at a pivotal time, as these retailers face growing challenges of e-commerce, and must find new and unique ways to maintain customer loyalty, drive trips, and build baskets, according to the company.