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Report: Dick’s Sporting Goods shifts e-commerce systems strategy

Dick’s Sporting Goods is reportedly overhauling the software supporting its e-commerce business.

According to the Wall Street Journal, CTO Paul Gaffney is leading an effort to migrate all of Dick’s e-commerce systems onto an in-house-developed software platform. The shift of the retailer’s e-commerce operations to proprietary technology began with the launch of in-house-developed inventory tracking software.

Other solutions Dick’s plans to bring in-house include applications supporting the retailer’s e-commerce website, product search and display, customer checkout, and estimating the cost of delivery for online purchases. Gaffney’s team reportedly seeks to produce an ROI of at least 10 times what it costs the company in salaries and expenses.
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