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Report: Convenience store giant banks on AI in a big way overseas

7-Eleven plans to add innovative biometrics and analysis technologies, including facial recognition, to better engage its customers in Thailand.

The convenience store giant will adopt facial and gesture recognition and behavior analysis at the chain’s 11,000 Thai stores. 7-Eleven will also use machine learning technology to better understand customers, improve staff efficiency, and avoid waste and spoilage, according to The Financial Times.

Through a partnership with AI provider Remark Holdings, 7-Eleven will use facial and gesture recognition to collect and analyze data points on traffic in stores, staff activities, how long customers linger at specific shelves, as well as their emotions as they pass through stores, the report said.

It can also identify members of 7-Eleven’s loyalty program, allowing managers to single them out for promotions.

Soopakij Chearavanont, chairman of Charoen Pokphand (CP), which operates the retailer, said in the report that the technology would help the chain drive revenues, cuts costs and improve margins.

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