Report: Amazon lowering price of Prime Pantry

Amazon is making another strategic move in the home delivery battle.

The online giant’s Prime Pantry service is lowering its monthly membership model to $5, down from the $6 fee it currently charges per box, according to Bloomberg.

A company spokeswoman said that the price change will happen gradually. The company is using the discounted price to encourage Prime Pantry shoppers to commit to a monthly service charge that gives them free shipping on orders of at least $40.

The Prime Pantry program enables members to order non-perishable grocery items that are delivered in a single box for delivery for a flat fee.

This is the latest price cut from the online giant. Earlier this week, Amazon lowered the cost of its Prime membership for Medicaid recipients to $5.99 per month. The regular annual membership for Prime is $99 per year, or $12.99 a month.

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