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Report: Adore Me knows what customers want – and gives it to them

Omnichannel lingerie startup Adore Me is reportedly paying very close attention to what customers say online.

According to CO, Adore Me is utilizing machine learning and language analysis technology to mine online customer reviews for insights into what its shoppers want. Leveraging the Yotpo Insights platform, which uses machine learning and sentiment analysis to uncover word patterns in customer product reviews, Adore Me analyzes customer comments left on its site and derives insights such as satisfaction with different product features.

The retailer then applies learnings, such as trends in preferred fits, colors and styles, in its product development process. Adore Me also includes sentiment analysis in decisions on launching new product lines.

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