PetSmart deploys new pricing solutions

PetSmart has extended its relationship with Revionics.

The retailer, which has deployed the supplier's price suite since 2014, is now using Revionics’ full suite of solutions, including its promotion suite (including promotions performance analysis), and markdown suite.  The new license agreement provides PetSmart with a more strategic, data-driven approach to pricing across the full life cycle.

"We look forward to expanding our use of Revionics’ data-driven technology,” said Steve Luoma, PetSmart VP of pricing. “The full portfolio of solutions will help us provide even greater value to our pet parents and further enhance the overall customer experience.”