Joann bets big on customization
A fabric and crafts leader is giving customers more style control.
Joann launched a completely customized fabric creation program called MyFabric. Using a Web-based design library from WeaveUp, Joann enables customers to select from thousands of designer patterns, and customize the exact color, scale and repeat of a pattern, as well as choose from dozens of high-quality fabric substrates.
Here’s how the service works: Customers can browse 8,000 designer patterns in the web-based tool available directly through Joann’s e-commerce site. Then, they select from dozens of fabrics, ranging from sheers to upholstery weight. Choices will be printed with unparalleled precision and color quality, but customers can visit stores to touch and see the fabric options before placing an order.
Orders, which are printed in the United States, are created using an eco-friendly process that results in sharp, colorfast designs. Users can order custom fabrics in any quantity, even as little as a single yard, according to the company.
“We know today’s consumers are looking for personalization in every retail experience, and that’s amplified in the craft arena,” said Steve Miller, senior VP of marketing at Joann.
“For 75 years, our customers have sewed, quilted, upholstered and crafted as a way to express themselves,” he added. “But they could only choose from the fabric designs, colors and weights that were available. MyFabric opens the door to a new era of creativity, and brings an added layer of handmade individuality.”
Joann launched a completely customized fabric creation program called MyFabric. Using a Web-based design library from WeaveUp, Joann enables customers to select from thousands of designer patterns, and customize the exact color, scale and repeat of a pattern, as well as choose from dozens of high-quality fabric substrates.
Here’s how the service works: Customers can browse 8,000 designer patterns in the web-based tool available directly through Joann’s e-commerce site. Then, they select from dozens of fabrics, ranging from sheers to upholstery weight. Choices will be printed with unparalleled precision and color quality, but customers can visit stores to touch and see the fabric options before placing an order.
Orders, which are printed in the United States, are created using an eco-friendly process that results in sharp, colorfast designs. Users can order custom fabrics in any quantity, even as little as a single yard, according to the company.
“We know today’s consumers are looking for personalization in every retail experience, and that’s amplified in the craft arena,” said Steve Miller, senior VP of marketing at Joann.
“For 75 years, our customers have sewed, quilted, upholstered and crafted as a way to express themselves,” he added. “But they could only choose from the fabric designs, colors and weights that were available. MyFabric opens the door to a new era of creativity, and brings an added layer of handmade individuality.”