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J.Crew takes the plunge

J.Crew Group is shifting strategy and setting up shop on Amazon.

The retailer has opened a dedicated storefront featuring a curated selection of its less expensive J.Crew Mercantile brand on Amazon. In the past, J.Crew has resisted selling its products on the online site.

“J.Crew’s mission to engage our customers wherever they want to shop makes Amazon the right partner for J.Crew Mercantile,” said Aaron Rose, chief of emerging business, J.Crew. “Their broad-reaching shopping destination supported by our shared interest in service and convenience will introduce the initial collection of colorful everyday basics and fashion to a new audience.”

The Mercantile offering is available with free shipping options. Prime members have access to free two-day shipping.

“We are thrilled to partner with J.Crew, an iconic brand our customers love, to offer Mercantile and thereby make it even easier to access great styles and premium selection,” said Michelle Rothman, VP of Amazon Fashion. “We are focused on continually enhancing our assortment and innovating the shopping experience to enable fashion discovery and inspiration on Amazon, and we are excited about the opportunities we see ahead for customers and brands alike.”
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