Is Amazon ‘misleading’ U.K. customers?
Amazon’s ‘next-day delivery’ claim is under scrutiny in Britain.
Amazon is being held accountable for failing to deliver hundreds of people's parcels in the U.K. on time last year, despite its "unlimited one-day delivery" promise, according to Engadget, which cited The Times.
The U.K.’s Advertising Standards Authority (ASA) plans to announce this week that the company's Prime delivery claims are misleading. The ad industry regulator will reportedly order the platform to scrub the service's "unlimited one-day delivery" promises from its website and other advertising materials. Going forward, the online retailer must clarify which Prime items are available for next-day delivery and which aren’t, according to the report.
This is Amazon’s second row with the ASA. Just a few months ago, the online giant was reprimanded for listing prices that don’t clearly state what savings buyers are entitled to, Engadget reported.
To read more, click here.
Amazon is being held accountable for failing to deliver hundreds of people's parcels in the U.K. on time last year, despite its "unlimited one-day delivery" promise, according to Engadget, which cited The Times.
The U.K.’s Advertising Standards Authority (ASA) plans to announce this week that the company's Prime delivery claims are misleading. The ad industry regulator will reportedly order the platform to scrub the service's "unlimited one-day delivery" promises from its website and other advertising materials. Going forward, the online retailer must clarify which Prime items are available for next-day delivery and which aren’t, according to the report.
This is Amazon’s second row with the ASA. Just a few months ago, the online giant was reprimanded for listing prices that don’t clearly state what savings buyers are entitled to, Engadget reported.
To read more, click here.