Harley-Davidson in online deal with unlikely partner
Harley-Davidson expects to rev up online sales through a partnership with Amazon.
The retailer, which has a strong customer base among Baby Boomers, will sell Harley Davidson apparel and riding gear on the online giant’s website. Previously, this merchandise was only available on the company's website or licensed dealerships, reported CNBC.
With Baby Boomers increasingly scaling back their purchases, Harley-Davidson expects the partnership to expand the brand's reach to Amazon’s base, which includes new, younger customers who can grow with the brand in the same way previous generations have, the report added.
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The retailer, which has a strong customer base among Baby Boomers, will sell Harley Davidson apparel and riding gear on the online giant’s website. Previously, this merchandise was only available on the company's website or licensed dealerships, reported CNBC.
With Baby Boomers increasingly scaling back their purchases, Harley-Davidson expects the partnership to expand the brand's reach to Amazon’s base, which includes new, younger customers who can grow with the brand in the same way previous generations have, the report added.
To read more, click here.