Checkers & Rally’s checks out targeted text promotions

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Checkers & Rally’s checks out targeted text promotions

By Dan Berthiaume - 09/24/2019
The drive-thru restaurant chain will engage with customers in a highly personalized manner.

Checkers & Rally’s has selected Mobivity to support its mobile customer engagement programs in over 875 of its U.S. locations. The engagement programs will utilize Mobivity’s Reach mobile marketing solution, based on its Recurrency platform, to send timely, personalized mobile offers to customers via SMS text messaging.

Using machine learning technology, Mobivity’ Recurrency platform analyzes billions of full-basket brick-and-mortar point-of-sale transactions, across more than 40,000 global restaurant locations, to deliver personalized, attributable promotions and offers. As a result, Checkers & Rally’s seeks to connect with customers at their moment of choice, and ultimately drive higher customer visit frequency and spend across all of its locations nationwide.

“We are excited to have a partner like Mobivity that cares as much about consumer digital engagement as we do about crafting our famous seasoned fries and the experiences that our guests have come to love,” said Jason Carrigan, VP of digital marketing and guest experience at Checkers Drive-In Restaurants Inc. “Leveraging data, personalization, and attribution are top priorities for our digital marketing strategy and Mobivity’s Recurrency platform uniquely blends these capabilities into one cohesive platform for mobile engagement and increased guest frequency.”