British online fashion giant launches same-day delivery in London

10/12/2017
Asos is making merchandise deliveries in what feels like “an instant.”

The British online fashion giant introduced Asos Instant — a same-day delivery option for its customers in London. Specifically, the program serves customers residing in any of London’s 122 ZIP codes. Customers that place orders before 10 a.m., Sunday through Friday will receive merchandise between 6 p.m. and 10 p.m. the same day.

The service fee is £12.95.

“Asos has a history of innovation in our use of technology, our trend-setting fashion, and in the best-in-class delivery and service propositions we offer our customers,” said Matt Rogers, delivery solutions and returns director, Asos. “We are excited about the introduction of Asos Instant and will continue to explore new options that add convenience and choice for Asos shoppers.”

The company is already planning to expand the service to other major cities in the U.K. “over the coming months,” according to Asos.

This is the latest service to be introduced by the company in the last 12 months. Among its other newly introduced services include next-day delivery, the availability of 9,000 click-and-collect locations around the U.K., one-hour deliveries and free returns, Asos said.
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