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British fashion retailer embarks on retail tech transformation

L.K. Bennett is going to the cloud.

The luxury fashion brand has selected Aptos' end-to-end Singular Retail solutions in the cloud to offer its customers the latest advancements in omnichannel customer engagement. With its new updated IT infrastructure, L.K. Bennett will benefit from a single view of customers, products, and orders, allowing it to offer shoppers seamless and personalized experiences. At the same time, the new solution will promote visibility and operational excellence across the company’s retail enterprise.

Founded in 1990, the London-based company currently operates more than 200 stores and concessions worldwide and an e-commerce site. With its standalone stores accounting for more than 61% of the brand's total sales, L.K. Bennett executives recognized that investing in the store experience was of strategic importance to its business and its customers. The company also realized the need to seamlessly blend its in-store and digital channels to offer shoppers a unified experience.

To achieve its goals, L.K.Bennett will deploy Aptos solutions for point of sale, enterprise order management, merchandising, customer relationship management and audit and operations management. All solutions will be deployed in the cloud, providing the retailer with accelerated implementations, always-current applications, and the scalability to quickly extend support to new stores, channels, and markets, according to Aptos.

"Our investment in Aptos technology will empower us to offer shoppers personalized attention as well as the latest capabilities in omnichannel shopping, including click-and-collect and endless aisle," said Erica Vilkauls, CEO of L.K. Bennett. "After a thorough selection process, we were confident that Aptos offered the most functionally robust solutions and the most complete, end-to-end technology for retail and was truly committed to our success."
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