Amazon’s try-before-you-buy program goes international

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Amazon’s try-before-you-buy program goes international

By Deena M. Amato-McCoy - 11/02/2018
Amazon’s Prime Wardrobe service is now available to Prime members in the U.K.

Amazon’s British Prime members can now participate in the online giant’s try-before-you-buy Prime Wardrobe program. The service, which launched as an invitation-only beta test last year in the United States, expanded nationwide in June.

Members choose from products across women’s, men’s, and children’s categories, including clothing, shoes, bags, and accessories. Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Puma, as well as Amazon’s private label fashion brands are among the service’s featured brands.

Members can order between three and eight items with free delivery. After receiving the order, members have seven days to decide what they will keep, and then return unwanted pieces in resealable packaging that contains a pre-paid return label. Customers only pay for the items they keep.

For a limited time, Amazon is offering a £5 (approximately $6.50 in U.S. dollars) discount to shoppers who keep products worth £100 or more (approximately $130 U.S. dollars). They can save £20 (approximately $26 U.S. dollars) when they keep products worth £200 (approximately $260 U.S. dollars) or more, according to the company.

“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” said Xavier Garambois, VP of Amazon EU Retail. “We are excited to bring this service to Amazon Prime members in the U.K. following its successful launch in the U.S. in June.”

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