AmazonFresh expands to the heartland

A major Midwestern city is the latest new market for Amazon’s ultrafast delivery of fresh product.

The e-tail giant is bringing its AmazonFresh delivery service to Prime members in Indianapolis. Online orders for tens of thousands of fresh products, including meat, seafood, produce, and everyday essentials, will be available for one- to two-hour delivery from AmazonFresh.

AmazonFresh orders can also be placed via the Alexa voice assistant, which can learn and remember customers’ past purchases and favorite selections. Prime members can access AmazonFresh for $14.99 per month as an add-on to their Prime membership. For a limited time, new customers can start a 30-day free trial of AmazonFresh and receive $10 off their first order of $35 or more by using a promotional code.

“We’re thrilled to introduce AmazonFresh to Prime members in Indianapolis,” said Stephenie Landry, VP of AmazonFresh and Prime Now. “Prime members tell us they want their stuff even faster. We're happy to deliver on that ask and can’t wait for customers in Indianapolis to take advantage of one- and two-hour delivery from AmazonFresh.”

Amazon is aggressively expanding AmazonFresh in metro areas across the U.S. In August 2019, the e-tailer introduced the quick delivery service to Minneapolis, Houston, and Phoenix.