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Amazon rolls out try-before-you-buy program to all Prime members

Amazon’s Prime Wardrobe service is now available to all Prime members — and no invitation is necessary.

Amazon’s Prime members across the United States can now participate in its try-before-you-buy Prime Wardrobe program. The service launched as an invitation-only beta test last year. Since then, Prime Wardrobe members have ordered “thousands of styles,” according to blog on Amazon’s website.

Members can choose merchandise across women’s, men’s, kids’, and baby clothing, shoes, and accessories. Levi’s, AG Adriano Goldschmied, Paige, Calvin Klein, Adidas, Puma, Native, as well as Amazon’s private-label merchandise, are among the featured brands.

Shoppers can order (and try on) between three and eight items of clothing, shoes or accessories before they actually have to buy any merchandise — with no upfront charge or added styling fee. Shoppers can keep the items for seven days. They return unwanted pieces and only pay for the items they keep.

Merchandise is shipped in resealable packaging that contains a pre-paid return label. Unwanted items can be returned through UPS. Shipping takes between four and six business days.

The service takes a swing at other personalized online shopping services, including Stitch Fix, Tog + Porter, Trunk Club, even Kidbox, that use in-house stylists to pull together personalized outfits based on consumer preferences.
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