Amazon launches free, two-hour Whole Foods deliveries in four markets

Amazon is tapping into its Whole Foods Market acquisition to ramp up same-day delivery.

The online giant has launched free, two-hour delivery of natural and organic products from Whole Foods Market through Prime Now. The service debuted in Austin, Cincinnati, Dallas and Virginia Beach. Amazon said it plans to expand the program nationwide this year.

Whole Foods has a section on Prime Now online, as well as on the Prime Now app, which is available on Android and iOS devices. The service enables customers to shop for fresh produce, high quality meat and seafood, everyday staples and other locally sourced items. Select alcohol is also available for delivery.

Prime members receive free two-hour delivery. One-hour deliveries are $7.99 on orders of $35 or more. Whole Foods Market deliveries through Prime Now are available daily from 8 a.m. to 10 p.m., according to Amazon.

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” said John Mackey, Whole Foods Market co-founder and CEO. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Amazon acquired Whole Foods for $13.7 billion in September 2017.