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First Look: Adidas Originals, Venice Beach, Calif.
Adidas has upped its game with a store that celebrates the heritage and vibe of its Venice Beach, California, locale. The company has opened a 5,900-sq.-ft. store on Abbot Kinney Blvd., Venice Beach, dedicated to its Originals brand. The store combines such classic lines as Stan Smith with new ones such as NMD. The space will also house immersive events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with local culture enthusiasts. -
Industry vet joins WD Partners
WD Partners announced that Elaine Kleinschmidt has joined the firm's Columbus office as executive VP of strategy & experience design. Kleinschmidt joins WD Partners from Big Red Rooster, where she most recently served as VP, digital experience leading work for brands like Macy's, Under Armour and Cabela's with a focus on innovation, omniexperience strategy, and digital engagement. Previously, Kleinschmidt held creative leadership positions at Tweenbrands, Resource Interactive, Target, and Victoria's Secret.