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Adidas transforms window shopping with digital storefront
New York -- More and more retailers are using digital technology to enhance the physical store experience and engage customers. In the latest example, Adidas has taken window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones, making it easy to shop at any time without an app or scanning various QR codes. Consumers shopping for the latest fashion items are using time during a six-week pilot test at the Adidas NEO Label store-front in Nürnberg, Germany.
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Davaco offers turnkey solutions for shop-in-shop rollouts
Dallas -- Davaco announced that the company offers shop-in-shop solutions for soft and hard-line brands that are implementing nationwide programs involving new or existing shops within department or big box stores. Davaco provides clients with a fully integrated approach to shop-in-shop rollouts that can include fixture manufacturing, site surveys, logistics/consolidation, as well as installation and merchandising after installation.