-
Zappos teams with Kenshoo Social and Shoutlet on Facebook marketing
San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.
During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.
-
Staples Canada and Alliance Data announce multi-year agreement
Dallas -- Alliance Data Systems Corp. announced Thursday that its Canadian loyalty business signed a new multi-year agreement with Staples Canada Inc., which operates about 330 locations under the banners Staples and Bureau en Gros.
Staples Canada joined Alliance’s Air Miles Reward Program, under which reward miles are redeemed for more than 1,000 different rewards. The retailer will launch the program in-store and online in March.