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Why CEOs are Increasingly Taking Ownership of the Consumer Experience
In a relatively short space of time, the retail industry has been turned on its head. Not that long ago, retailers would decide which goods they would stock, how much they would price each item, and which locations would sell which goods. Today, consumers are calling the shots. The smartphone has become like a store in a pocket and consumers use them to quickly find the exact item they want and compare prices to get the best deal. Depending on what is more convenient for them, they can arrange for home delivery or click-and-collect.
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Tech Bytes: Three Reasons Social Commerce is Arriving
Social commerce is finally here.
Various retailers and social media platforms have been experimenting with letting consumers make purchases directly from social networks for some time. But in the past few weeks a flurry of new and expanded social commerce options have been introduced.