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MARKETING/SOCIAL MEDIA

  • Study: Mobile, social media promotions top back-to-school investments
    Besides exceeding their 2016 efforts, retailers’ back-to-school marketing investments are going digital this year.    This was according to the “2017 Retailer and Consumer Back-to-School Insights Guide,” a report from RetailMeNot. The study, which was conducted June 6-12, tapped 1,000 U.S. consumers aged 18 and over about their back-to-school spending and deal-seeking goals.  

  • Online giant to launch messaging app?
    Amazon could be the newest player in the consumer messaging game.   The online giant is considering a new messaging platform that will rival the likes of Facebook Messenger and WhatsApp. The full-featured standalone messaging app will be accessible via smartphones, tablets, PCs and smart watches, according to TechCrunch.  

  • America's favorite home furnishing retailers are...
    A wholesale club giant beats out specialty retailers to rank as the nation's favorite home furnishings retailer.    Costco Wholesale Corp. is ranks first among consumers when it comes to home furnishings, according to a study by Market Force Information. With a composite loyalty score of 72%, Costco earned the top spot. But Ikea was a close second, with a score of 70%.    

  • College students to boost back-to-school spending to all-time high
    An uptick in college student enrollment will give a big boost to retailers' second biggest shopping season.    Combined back-to-school and back-to-college spending is projected to reach $83.6 billion, up more than 10% from last year’s $75.8 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics.   

  • Walmart looks to help others with women's empowerment
    Walmart has launched a digital platform to share tips and learnings that grew out of its five-year Women's Economic Empowerment Initiative.     As part of the ambitious initiative, which Walmart completed in January, the chain sourced $20 billion from Women Owned Businesses (WOBs) for its U.S. business, increased sourcing from WOBs internationally, and trained more than 1 million women worldwide.  

  • J.C. Penney jumps into $20 billion industry with in-store shops
    J.C. Penney isn't playing around when it comes to toys.  

  • Deloitte: Back-to-school shopping trends include early start, shift to mass merchants
    Retailers who wait until late summer this year to launch back-to-school deals are only hurting themselves, because early shoppers will spend more than late starters.    That's according to Deloitte's "2017 Back-to-School Survey," which also detected a big shift in where back-to-school will be shopping this year. One thing that hasn't changed: In-store still prevails.   

  • Prime Day knocks it out of the park — and not just with record sales
    Amazon’s third annual Prime Day was its biggest shopping event yet — and the biggest day in its history for signing up new Prime members.  
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