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07/26/2021

Target’s newest limited partnership is with renowned children’s book author

Marianne Wilson
Editor-in-Chief
Marianne Wilson profile picture

Target Corp. is expanding its kids’ offerings via a new limited-edition collaboration that is designed to help all kids feel included. 

The discounter is partnering with children's book author, illustrator and animator Christian Robinson on a line for kids and baby that will include more than 70 items across home, apparel and books. The Christian Robinson for Target collection will be available beginning Sunday, Aug. 15, on Target.com and in most Target stores. With new home products arriving in October. Ranging in price from $6 to $70, most items will be priced under $25. 

The assortment includes home items such as pillows, bedding, rugs, wall art and more, as well as a range of baby and toddler apparel items. The collection will also include adaptive and sensory-friendly apparel, including items that are tagless, feature flat seams, have openings for abdominal access and more.

“Christian Robinson's curiosity and creativity are unmatched. We're thrilled to be able to introduce our guests to such a special partner and deliver an inclusive collection that is as inspiring as it is affordable,” said Jill Sando, executive VP and chief merchandising officer, Target.

Target noted that its partnership with Robinson is also one of the many ways that it continues its commitment to source and design more products from Black creators and designers.

"As a child, drawing became a way to make space for myself and to create the kind of world I wanted to see," said Robinson, who is known for his imaginative illustrations and his best-selling children's books, "You Matter" and "Another." Working with Target to bring this collection to life has been a dream come true and I hope it helps all Target guests, big and small, create a space of their own that is timeless, captures their imaginations and sparks their curiosity."