Target to undertake 13 ‘community activations’ in 2026 — here’s where
Target Corp. has revealed the timing and locations for its community activations program, which brings together the retailer’s volunteerism and design expertise to meet local needs.
Target will complete 13 “Bullseye Builds” in 2026 in neighborhoods where the company operates, supported by a $1 million investment, hands-on volunteer efforts of Target team members and the partnership of nonprofits and community members to vitalize shared spaces based on needs identified by the communities themselves. The program underscores Target's commitment to strengthening its communities through local partnerships and community-led solutions that reflect the connection between strong communities and a strong, growing business, the retailer said.
Since launching in 2024, Bullseye Builds has contributed to 25 community spaces across the country, with most recent being in Detroit in March. The 13 Bullseye Builds on the horizon this year will build on that impact with a focus on creating spaces that are both visually inspiring and thoughtfully built to meet community needs, Target noted.
"At Target, we believe investing in the places we call home builds strong communities and strong partnerships, and our Bullseye Builds bring that belief to life," said Kiera Fernandez, executive VP and chief community and stakeholder engagement officer. "What makes this work different is how it starts. We listen to learn about local needs, then pair those insights with the creativity of our team members and Target's signature style and design expertise."
Upcoming Bullseye Builds
Target will bring Bullseye Builds to the following cities:
•Denver, Colo. – May
•Las Vegas, Nev. – May
•Washington, D.C. – June
•Logan Township, N.J.– July
•Seattle – July
•Austin, Texas – September
•Columbus, Ohio – September
•Orlando, Fla. – September
•St. Louis, Mo. – September
•Birmingham, Ala. – October
•Jersey City, N.J. – October
•Phoenix – November
•Minneapolis-St. Paul – TBD
In Denver, Target will partner with Trevista at Horace Mann, a local elementary school, to upgrade the student wellness room and enhance outdoor learning spaces. In Las Vegas, the company will partner with The Just One Project, an organization dedicated to fighting food insecurity, to improve its shopping areas and pantry spaces while enhancing the volunteer experience. Both projects will include style-forward updates — such as murals and new furniture.
