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Target puts same-day holiday delivery on tap

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Target is providing the gift of fast delivery to its mobile app users.

The discount titan is making its Shipt same-day delivery service available on its consumer app for the holiday season. As a result, customers will be able to place mobile home delivery orders within as little as one hour.

Customers can now get 65,000 items, including groceries, essentials, toys, baby-care products, kitchenware and more, personally shopped by Shipt shoppers and delivered to their door through same-day delivery on the Target app. Mobile Shipt users will also have access to perks such as 5% off their purchase with a Target RedCard credit card, Target Circle loyalty program offers for eligible items, and weekly ad promotions. Same-day delivery orders can still be placed directly on the Target website, as well.

Usually, Shipt deliveries are free with an annual membership fee of $99, or cost $9.99 per delivery for non-members. However, Target is offering a four-week free trial period for customers who have not yet signed up for Shipt. And as part of a Thanksgiving promotion, the retailer is offering free same-day delivery on orders of $75 or more when they use the Target app or site from Sunday, Nov. 17 through Tuesday, Nov. 26. 

Same-day delivery on the Target app is enabled by new features, such as the new “My Store” tab which allows customers to convert their lists to a shopping cart with a “Delivery” button. Customers can also use the new “Discover” tab to navigate the app and unlock features including hot deals, ways to shop (including same-day order pickup and drive-up), and seasonal content. According to Target, these mobile features are based on customer research.

“Millions of guests love using the Target app to shop, save and get what they need quickly — and it’s a game-changer during the busy holiday season,” said Dawn Block, senior VP, digital, Target. “Adding same-day delivery to our app is another way we’re making it easier and faster for guests to get the same great value, curated products and top-notch guest service they’ve come to expect from Target, all while placing an order online or directly from their phone.”

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