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11/16/2022

Target prepares omnichannel Black Friday, Cyber Monday sales events

Dan Berthiaume
Senior Editor, Technology
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Target toys
Target is running a major promotion for Black Friday and Cyber Monday.

Target will offer what it calls its largest Black Friday week sale ever, with a Cyber Monday sale to follow.

The discount giant, which initially launched its 2022 Black Friday promotional activity on Oct. 10, is running a Black Friday week sale from Sunday, Nov. 20 to Saturday, Nov. 26, online and in stores (Target’s brick-and-mortar stores will be closed Thanksgiving Day, Nov. 24).

The top deals include what the retailer says are some of its best-planned prices of the holiday season, with up to 50% off select products in categories including electronics, toys and video games, kitchen appliances, new and trending gifts, and everyday essentials.

From Monday. Nov. 27 to Tuesday, Nov. 28, Target will offer a two-day Cyber Monday event featuring hundreds of thousands more deals available exclusively on its e-commerce site and mobile app.

All Target Black Friday and Cyber Monday discounts are eligible for free order pickup and drive-up service, with orders ready for pickup in as soon as two hours — no minimum purchase or membership fee required. Customers also can get their Black Friday deals via same-day delivery with the Shipt on-demand delivery platform and get them delivered directly to their doorstep the same day, in as soon as one hour. The retailer noted it offers free returns on most new, unopened items within 90 days of purchase.

The retailer, which ran its annual its holiday “Deal Days” omnichannel sale Oct. 6-8, is culminating seven weeks of back-to-back weekly and daily deals for holiday shoppers. New weekly deals have been debuting each Sunday, lasting through the upcoming Thanksgiving weekend.

Deal of the Day
Target is also offering a special "Deal of the Day" holiday promotion, which features hundreds of more items at Black Friday pricing than in 2021, according to the company. Customers can come back daily for deep savings through the end of December.

New daily deals are available through Saturday, Dec. 24, and last one day only while supplies last. Offers will include discounts on new items and gifts, plus everyday essentials, including national brands like Apple, KitchenAid, and Nintendo.

These limited-time holiday deals are available both in-store and online via Target.com or the Target app, with select offers available exclusively online. Customers can check the Target website and app each day to see the current Deal of the Day.

“We know our customers are looking forward to Black Friday for big savings across all of their holiday needs, and we're planning to deliver for them with our biggest Black Friday sale ever," said Christina Hennington, executive VP and chief growth officer, Target. "With more than one million items on sale, we're offering our customers incredible value on the season's must-have items, across apparel, home and food and beverage.”

Minneapolis-based Target Corp. operates more than 1,900 stores and an e-commerce site.