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Target goes big on toys for holidays, with Disney, FAO Schwarz exclusives

Target’s holiday toy lineup includes many exclusive products.
Target’s holiday toy lineup includes many exclusive products.

Target’s holiday toy lineup is focused on affordability, exclusives and collaborations.

Also, this year for the first time,Target will offer an  immersive, all-toy digital holiday experience. The 360° shoppable experience allows guests to explore a virtual room full of Bullseye's Top Toys and sought-after brands such as Barbie and Play-Doh. The new shopping experience is now available on the retailer’s web site

The discounter is kicking off the holiday shopping season by offering thousands of affordable toys and games under $25 across its broad assortment.   Target also revealed its Bullseye’s Top Toys list. Prices start at $7.99 and with nearly half of the 58 toys and games on the list are available only at Target. 

The retailer is also building on the multi-year partnership it announced last with FAO Schwarz that saw FAO toys available exclusively at Target stores, and FAO store locations. New this year, Target is offering an  exclusive FAO Schwarz assortment that includes nearly 140 items co-designed with Target's team, with most items under $25.

In addition, in celebration of Disney's 100th anniversary, Target is launching an exclusive, limited-time collection of retro Disney toys and other products reimagined for today and updated with contemporary color palettes. The Disney100 Retro Reimagined collection, available in Target stores and online starting Nov.5,  includes more than 100 items spanning toys, apparel, accessories, home, entertainment and seasonal décor. More than half are priced under $25

“We know affordability is top of mind for many of our guests as we head into the holiday season, and we're committed to delivering exceptional value as they make plans to celebrate with friends and family," said Jill Sando, executive VP and chief merchandising officer, Target. "With our most affordable Top Toys list yet, thousands of toys and games under $25, an exclusive Disney100 Retro Reimagined Collection, an only-at-Target FAO Schwarz assortment, and so much more, we're ready to deliver the kind of experience that makes shopping at Target special.”

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