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05/04/2021

Target gives customers an incentive to get vaccinated in its stores

Marianne Wilson
Editor-in-Chief
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Many retailers offer financial incentives to encourage employees to get vaccinated for COVID-19. Target Corp. is doing something similar for regular folks as well.

The discounter is offering guests and employees a $5 Target coupon when they receive a COVID-19 vaccination at a CVS at Target location. (Target noted that nearly all the locations are now offering vaccine appointments.) The coupon is good on in-store purchases of $5 or more.

In February, Target said it would provide up to four hours of pay (two hours for each vaccine dose) to its hourly employees when they get the vaccines.  It also announced plans to provide all U.S. employees with free Lyft rides — up to $15 each way — to get to and from their appointments if they need it. 

“We continue to support public vaccination efforts, like the Health Action Alliance and the Ad Council's campaign, which are focused on increasing confidence in the vaccine and reaching communities of color hit particularly hard during the pandemic,” Target stated. “We’ve also committed $5 million to help improve equitable access to vaccines for underserved communities. That includes $1 million to local and national nonprofits offering access to free and discounted rides to vaccination appointments through Lyft’s Universal Vaccine Access campaign, and $2.5 million to help expand the bandwidth of trusted organizations in local communities nationwide to assist with better access to vaccine services.”