Taco Bell eyes 3,000 international stores by 2030
Taco Bell has big international expansion plans for the remainder of the 2020s.
The quick-serve Mexican chain has announced that as part of its new R.I.N.G. The Bell (Relentlessly Innovative Next-Generation Growth) initiative, it plans to increase its number of international stores from 1,150 locations to over 3,000 locations by 2030. Taco Bell plans to enter nine new countries by 2030, including France, Greece and South Africa, while accelerating growth in the existing markets of U.K., Spain, Australia and India.
Last year, Taco Bell opened 347 gross-new locations across 25 countries, bringing total restaurant locations to 8,757. It operates more than 8,000 in the United States.
"People love our brand because we do things differently," said Sean Tresvant, CEO of Taco Bell. "But we also mean business; we have a strong strategy that keeps our consumers and restaurant teams top of mind. The bold swings will only get bigger as we continue to chase greatness. We had an impressive year thanks to fans and team members, so we're grounding our 2025 strategy around them."
Taco Bell says it saw strong financial success in 2024, reaching a milestone of $1 billion in profit for the first time ever, adding that technological and operational investments unlocked 32% growth in digital sales, totaling $6 billion.
In 2025, Taco Bell says it is aiming to accelerate U.S. growth by increasing annual average unit volumes from $2.2 million to $3 million.
"Taco Bell U.S. is one of our twin growth engines," said David Gibbs, CEO of Yum! Brands, parent company of Taco Bell. "As we grow the world's most iconic restaurant brands globally, we're confident in Taco Bell's magic formula and its ability to remain a category of one and outperform the industry."
[READ MORE: KFC headquarters to move out of Kentucky]
Yum! Brands operates over 61,000 restaurants in more than 155 countries and territories through its four brands: Taco Bell, KFC, Pizza Hut and Habit Burger & Grill.
