Mary Brown's Chicken plans expansion in Asia, Mexico, U.K.
Canadian fried chicken chain Mary Brown’s Chicken is planning a widespread global expansion.
The quick-serve chain, known internationally as MB Chicken, will expand its footprint in existing markets such as Mexico and the U.K., while also bringing restaurants to two of the world’s most-populated countries: Pakistan and India. With over 280 locations across Canada, Mary Brown’s Chicken is aiming to open 150 international locations over the next five years as part of its broader vision to become a “leading player” in the global quick-serve restaurant landscape.
"As we continue to build on our success in Canada, we are excited to bring Mary Brown's Chicken to more countries, including Pakistan and India, while growing in Mexico and the U.K.," says Tony Samuelson, president and global chief operating officer. "Our 'Made Fresh from Scratch' promise and commitment to delivering exceptional hospitality resonates across diverse food cultures and we're thrilled to share our fresh, flavorful offerings with new communities around the world."
Expansion highlights include the following:
- Pakistan: Mary Brown's Chicken will open its first locations in Lahore, with two restaurants launching simultaneously in the upscale DHA Sector 5 and the brand-new Doleman Mall in Karachi. Additionally, a drive-thru location is under construction in the capital of Islamabad, which is set to open in the second quarter of this year.
- India: Starting in April 2025, Mary Brown's Chicken will open a new location every month this year in India, with an initial focus on New Delhi and the Punjab State.
- Mexico: Mary Brown’s Chicken is set to open four drive-thru locations on prime streets in Merida, the capital of the State of Yucatán, along with a concession stand in the city's baseball stadium.
- United Kingdom: Finally, Mary Brown's Chicken is gearing up for openings in Preston and Southampton in March and April 2025, with additional locations already in development in Scotland, Northern Ireland, Jersey and across England.
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"Our menu combines traditional recipes with innovative new offerings that reflect local tastes while staying true to our Canadian roots," said Samuelson. "Our recent launch of the K-Crunch sandwich, inspired by Korean flavors, is an example of how we continue to innovate while maintaining the classic Mary Brown's Chicken experience."
Founded in St. John’s Newfoundland in 1969, Mary Brown’s Chicken says its goal is to reach 500 locations in Canada and beyond.
