Survey: Under-30 minute delivery use to continue growing among consumers
Ultra-fast delivery isn’t widely used by consumers yet, but many are warming up to the idea.
That’s according to a new report, “Quick Commerce: A Strategic Outlook,” from global management consultancy Kearney, which found that only 19% of consumers currently use under-30 minute delivery.
Despite this, the market is set to grow to 38% by 2030, signaling a large opportunity for retailers and delivery partners. A strong majority (80%) of those surveyed in the Kearney report said they would try under-30 minute delivery for an urgent healthy need, while 61% want over the counter health products delivery within one hour.
“Quick commerce is no longer just a fulfillment innovation. It’s fundamentally changing consumer behavior,” said report author Katherine Black, partner in Kearney’s consumer practice and lead for food, mass and drug. “Faster delivery is changing how consumers make decisions. They are moving from planned shopping to ‘moment of need’ purchasing, including for healthcare needs. This is expanding the competitive set beyond traditional in-store retailers and creating an additional pathway toward AI-enabled shopping.”
Those who use quick commerce and those who don’t demonstrate different shopping behaviors, according to the report. Quick commerce users are more likely to visit physical stores less often and be less loyal to one single retail.
[READ MORE: Survey: Two-thirds of U.S. households shop online weekly]
Those who don’t use quick commerce are more likely to buy smaller amounts of products more frequently, buy on impulse more, and be more brand agnostic if the product will still arrive quickly.
“Consumers increasingly make purchase decisions when the need arises, not during a weekly planning cycle,” added Black. “This shifts competition in terms of retailer versus retailer, restaurant versus grocery/meal solutions, chain drug versus big box pharmacy.”
