Survey: Cyber Monday to dethrone Black Friday this year

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Survey: Cyber Monday to dethrone Black Friday this year

By Marianne Wilson - 09/17/2020

More shoppers plan to shop on Cyber Monday than on Black Friday this year.

That’s one of the findings of a survey from BlackFriday.com in which 30% of respondents said they will shop on Cyber Monday versus 24% on Black Friday.

“These results suggest a shift in shoppers' preference to a more digital experience in a pandemic year,” the study stated. “While most Black Friday deals have been available online for years now, consumers may have a more "online" perception of Cyber Monday and a more "in-store" perception of Black Friday, hence the shift.”

As to which retailer’s holiday deals they were most looking forward to, Amazon came out on top, followed by Target and Walmart. Rounding out the top five were Best Buy and Kohl’s. BlackFriday.com noted that the timing of Amazon’s Prime Day, whose date has not yet been officially confirmed, could “completely reshape” the holiday season. 

In other findings: 
•    84% of shoppers say that COVID-19 will directly impact at last one aspect of their holiday shopping behavior

•    One in three shoppers will start their holiday shopping earlier this year: 
•    35% said they already started their holiday shopping or will start in September
•    24% will start in October and 32% will start in November
•    60% of consumers aren't concerned about shipping delays:
•    Shipping companies face delivery delays annually during the holiday rush even in non-pandemic years. COVID-19 will likely be an added challenge (and threat) this season
•    Holiday season 2020 will see a curbside pickup surge: Half of consumers say they'll use it more this year than last year.

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