Survey: Customers say OK to BYOD during COVID-19

Dan Berthiaume
Senior Editor, Technology
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Consumers are highly receptive to contactless mobile shopping in stores, including with their own devices.

According to the 2021 Consumer Shopping Survey from mobile data capture technology provider Anyline, 81% of respondents prefer to use their own device for in-store shopping – popularly known as “bring your own device,” or BYOD. In addition, 85% of respondents have at least one retail app.

About two-thirds (65%) of respondents indicated they had changed their retail habits in the past six months. The same percentage of respondents intend to continue their current shopping habits even when the risks of the COVID-19 pandemic end. Some respondents have begun using new fulfillment options during the pandemic. Four in 10 (39%) started using curbside pickup and 33% are now using home delivery.
In other findings, slightly more than half (53%) of respondents said they sometimes or frequently noticed a difference between the displayed price of an item and what they are charged at the register. More than one-third (36%) reported they have sometimes or frequently found items on the shelf that were past their expiration date.
“We find that retail brand loyalty remains high among shoppers, but wrong prices and expiration dates can erode confidence,” said Christoph Braunsberger, president, Anyline Inc. “With consumers expected to continue current shopping habits, it is essential for retailers to provide them the tools they desire to ensure trust. Bring your own device (BYOD) can play an important role here.”
Anyline surveyed 500 U.S. consumers.