Half (51%) respondents reported they have done more online shopping than usual during the COVID-19 pandemic. Women (54%) reported doing more online shopping during the pandemic than men (49%). In another demographic trend, younger consumers more often reported an increase in online shopping during the pandemic; this trend declined as age advanced. About two-thirds (64%) of 18-29-year-olds, 56% of 30-44-year-olds, 48% of 45-60-year-olds, and 39% of respondents over 60 said they are shopping online more during the pandemic.
The survey also examined how respondents replaced shopping on Amazon during its reduction in shipping non-essential items. Sixty-five percent of respondents reported purchasing from major retailers, 35% reported supporting local businesses with shoppers over 60 most frequently reporting doing so (47%), and 31% reported purchasing directly from brands led by 18-29-year-olds (43%).
Most consumers expect online shopping frequency to remain unchanged or increase post-pandemic, as 45% of respondents don’t expect their shopping habits to change long-term and 31% expect to make more online purchases than they did before COVID-19 in the long-term.