Sur La Table in advertising first
Sur La Table is debuting a new television commercial – for the first time ever.
The premium kitchenware retailer has debuted its first-ever national television commercial, a milestone for the brand, which was founded in 1972. The 30-second national spot, along with a 15-second cutdown, was developed in partnership with Marketing Architects and filmed in Brooklyn, N.Y. The Sur La Table ad showcases the “joyfully messy, sensory moments” that define real home cooking set to a modern reimagining of Beethoven’s "Fifth Symphony," while promoting the retailer’s products.
Sur La Table says the television ad debut signals a “transformative step” in the company’s growth strategy, which included “reaching new audiences, expanding brand awareness, and reinforcing its position as a beloved authority in the kitchen.” The new ad can be viewed here.
“This moment is more than media – it’s momentum for Sur La Table,” said Elton Graham, chief marketing officer at Sur La Table. “For more than five decades, Sur La Table inspired cooks with exceptional tools, immersive classes, and meaningful experiences that make the kitchen the happiest room in the house. This campaign reflects both where we’ve come from and where we’re going next, inviting people to come hungry, create boldly, and gather often.”
[READ MORE: Sur La Table names Gap Inc. veteran as president]
The Sur La Table campaign will air nationally for 17 weeks across more than 150 networks including Food Network, Magnolia, HGTV, Cooking Channel and Bravo. Media placements are powered by Annika, Marketing Architects’ proprietary AI platform, which uses real-time data to optimize reach, placement, and efficiency across Sur La Table’s key demographic.
“We were honored to partner with Sur La Table on this historic launch,” said Vivienne Wan, Marketing Architects’ VP of creative. “The work we created tells more than a story – it invites viewers into the brand’s world and connects with our audience through the love of cooking. We’re excited to help Sur La Table reach a wider audience through creative that celebrates the magic of the kitchen, and media that delivers measurable impact.”
Sur La Table operates approximately 60 locations across 24 states.
